Brand Profile


Today Anita Dongre is a force to reckon with in the world of fashion. She has been riding high at the forefront of the Indian fashion scene for over 20 years. A household name, and highly respected in the Indian fashion fraternity, Anita’s passion is unrelenting and her creativity, inexhaustible.

Anita has carved out her own niche and created an empire that every designer would aspire to accomplish. Her designs beautifully fulfill the sartorial needs of the contemporary Indian woman. Her creative abilities give her the impetus to take Indian fashion forward on the international arena in a big way. To date, her commitment to reviving, promoting and contemporizing the traditional Indian crafts, arts and textiles remain the driving force and cornerstone for her creations, where season after season contemporary silhouettes and designs, are manifested in authentic hand -woven textiles and crafted by highly skilled artisans.

From prêt to couture, traditional to contemporary, classic to avant-garde, and desi to global, Anita Dongre's creations bear her unique imprint. Her signature label is ANITA DONGRE which offers bridal wear, couture, pret and a bespoke line of silver and gold jadau jewelry called PINKCITY, along with Anita Dongre Menswear.

From the divas of Bollywood to the current generation’s heartthrobs and fashionistas and women from every walk of life, her sophisticated and elegant creations have adorned them all. Her eponymous label has enhanced many an award show, global red carpet events, international catwalks and the pages of all the top end fashion glossies. After all it’s a name that’s become synonymous with modernity, impeccable styling, elegance and comfort.

Her creations for brand Anita Dongre carry that spirited vibe that comes from her tenacious ardour and a perfect understanding of the contemporary Indian’s fashion needs matched with her love for all things traditional. Apart from awards and accolades, she is unarguably the most popular and well-known fashion designers of the country today.

Celebrating her laurels the designer is one of the coveted few Indian women to make it to the cover feature of the Fortune India “Most Powerful Women in Business” List in November 2013, the cover of the Forbes India July 2014 issue, and once again ranked amongst the “Most Powerful Women in Business” in Fortune India Nov 2014 issue. Her Delhi Emporio store has recently been recognized as “The Best Specialty Store” in the fashion apparel category by VMRD.


For business development and franchisee enquiries contact:

Deepikesh Hira- Business Development